Website review mothercare.com
Generated on October 29 2013 16:23 PM
Old data? UPDATE !
The score is 44/100
SEO Content
Title
Mothercare UK | Prams & Pushchairs | Baby Clothes | Maternity Clothes | Car Seats | Baby Store
Length : 94
Ideally, your title should contain between 10 and 70 characters (spaces included). Use this free tool to calculate text length.
Description
Mothercare is the UK’s number one retailer for Prams, Pushchairs, Car Seats, Baby Clothes, Maternity Clothes, Nursery Furniture, Toys & Gifts. Mothercare also has a wealth of pregnancy and parenting advice from our experts to answer all the Mums to be and parent questions.
Length : 273
Ideally, your meta description should contain between 70 and 160 characters (spaces included). Use this free tool to calculate text length.
Keywords
Mothercare, Prams, Pushchairs, Car Seats, Baby Clothes, Maternity Clothes, Nursery Furniture, Toys & Gifts, pregnancy, parenting, experts, Mums to be, parent questions
Good, your page contains meta keywords.
Og Meta Properties
This page does not take advantage of Og Properties. This tags allows social crawler's better structurize your page. Use this free og properties generator to create them.
Headings
| H1 | H2 | H3 | H4 | H5 | H6 |
| 1 | 6 | 1 | 0 | 0 | 0 |
- [H1] Mothercare UK Baby Store - The UK's biggest baby retailer with over 50 years experience
- [H2] mothercare store finder
- [H2] iPhone App
- [H2] Baby Show
- [H2] hospital bag packed?
- [H2] free delivery
- [H2] price match
- [H3] top offers
Images
We found 56 images on this web page.
6 alt attributes are empty or missing. Add alternative text so that search engines can better understand the content of your images.
Text/HTML Ratio
Ratio : 14%
This page's ratio of text to HTML code is below 15 percent, this means that your website probably needs more text content.
Flash
Perfect, no Flash content has been detected on this page.
Iframe
Great, there are no Iframes detected on this page.
SEO Links
URL Rewrite
Bad. Your links have query string.
Underscores in the URLs
We have detected underscores in your URLs. You should rather use hyphens to optimize your SEO.
In-page links
We found a total of 329 links including 10 link(s) to files
| Anchor | Type | Juice |
|---|---|---|
| Gift List | Internal | Passing Juice |
| Where is my order | Internal | Passing Juice |
| store finder | Internal | Passing Juice |
| Help | Internal | Passing Juice |
| View Basket | Internal | Passing Juice |
| wardrobe basics | Internal | Passing Juice |
| maternity tops | Internal | Passing Juice |
| maternity bottoms | Internal | Passing Juice |
| maternity jeans | Internal | Passing Juice |
| maternity nightwear | Internal | Passing Juice |
| maternity dresses | Internal | Passing Juice |
| maternity swimwear | Internal | Passing Juice |
| maternity coats | Internal | Passing Juice |
| maternity bras | Internal | Passing Juice |
| nursing bras | Internal | Passing Juice |
| sleep bras | Internal | Passing Juice |
| briefs | Internal | Passing Juice |
| tights & socks | Internal | Passing Juice |
| specialist products & support belts | Internal | Passing Juice |
| hospital bag | Internal | Passing Juice |
| tens machines | Internal | Passing Juice |
| support & feeding pillows | Internal | Passing Juice |
| bump support belts | Internal | Passing Juice |
| new mum essentials | Internal | Passing Juice |
| maternity books | Internal | Passing Juice |
| maternity lingerie | Internal | Passing Juice |
| advice & support | Internal | Passing Juice |
| special offers | Internal | Passing Juice |
| maternity outlet | Internal | Passing Juice |
| maternity size guide | Internal | Passing Juice |
| pregnancy week by week guide | Internal | Passing Juice |
| top tips for maternity clothing | Internal | Passing Juice |
| maternity bra buyers guide | Internal | Passing Juice |
| labour & birth | Internal | Passing Juice |
| baby showers | Internal | Passing Juice |
| prams & pushchairs | Internal | Passing Juice |
| buggies & strollers | Internal | Passing Juice |
| double & tandem pushchairs | Internal | Passing Juice |
| travel systems | Internal | Passing Juice |
| pram systems | Internal | Passing Juice |
| pram & travel systems | Internal | Passing Juice |
| 3 wheelers | Internal | Passing Juice |
| parent facing option | Internal | Passing Juice |
| accessory packs | Internal | Passing Juice |
| baby changing bags | Internal | Passing Juice |
| carrycots | Internal | Passing Juice |
| cosytoes & footmuffs | Internal | Passing Juice |
| cup holders & hooks | Internal | Passing Juice |
| harnesses | Internal | Passing Juice |
| parasols & canopies | Internal | Passing Juice |
| raincovers | Internal | Passing Juice |
| shopping baskets | Internal | Passing Juice |
| stroller blankets | Internal | Passing Juice |
| stroller platforms | Internal | Passing Juice |
| travel system adaptors | Internal | Passing Juice |
| travel toys | Internal | Passing Juice |
| see all > | Internal | Passing Juice |
| Babymel | Internal | Passing Juice |
| Britax | Internal | Passing Juice |
| Bugaboo | Internal | Passing Juice |
| Maclaren | Internal | Passing Juice |
| Mothercare | Internal | Passing Juice |
| OBaby | Internal | Passing Juice |
| Phil & Teds | Internal | Passing Juice |
| Quinny | Internal | Passing Juice |
| Silver Cross | Internal | Passing Juice |
| Stokke | Internal | Passing Juice |
| prams & pushchairs | Internal | Passing Juice |
| strollers & buggies | Internal | Passing Juice |
| see all pushchair offers | Internal | Passing Juice |
| cribs & moses baskets | Internal | Passing Juice |
| cots | Internal | Passing Juice |
| cot beds | Internal | Passing Juice |
| nursery furniture sets | Internal | Passing Juice |
| travel cots | Internal | Passing Juice |
| baby mattresses | Internal | Passing Juice |
| wardrobes & tallboys | Internal | Passing Juice |
| dressers & changing units | Internal | Passing Juice |
| cot top changers & underdrawers | Internal | Passing Juice |
| nursing & rocking chairs | Internal | Passing Juice |
| nursery accessories | Internal | Passing Juice |
| cot mobiles | Internal | Passing Juice |
| bouncing cradles & rockers | Internal | Passing Juice |
| playmats | Internal | Passing Juice |
| swings | Internal | Passing Juice |
| baby walkers & activity stations | Internal | Passing Juice |
| door bouncers | Internal | Passing Juice |
| bedding collections | Internal | Passing Juice |
| bales & sets | Internal | Passing Juice |
| baby sleeping bags | Internal | Passing Juice |
| sheets | Internal | Passing Juice |
| blankets | Internal | Passing Juice |
| bumpers | Internal | Passing Juice |
| quilts & coverlets | Internal | Passing Juice |
| pillows & duvets | Internal | Passing Juice |
| beds | Internal | Passing Juice |
| wardrobes | Internal | Passing Juice |
| dressers & drawers | Internal | Passing Juice |
| bedding | Internal | Passing Juice |
| mattresses | Internal | Passing Juice |
| kids' bedroom essentials | Internal | Passing Juice |
| stair gates & safety gates | Internal | Passing Juice |
| baby monitors | Internal | Passing Juice |
| bed guards | Internal | Passing Juice |
| child safety essentials | Internal | Passing Juice |
| fire guards | Internal | Passing Juice |
| humidifiers | Internal | Passing Juice |
| playpens | Internal | Passing Juice |
| co-ordinated bedding | Internal | Passing Juice |
| kids' bedroom furniture | Internal | Passing Juice |
| Boori | Internal | Passing Juice |
| Mothercare | Internal | Passing Juice |
| Stokke | Internal | Passing Juice |
| Tutti Bambini | Internal | Passing Juice |
| 20% off mothercare nursery furniture & mattresses | Internal | Passing Juice |
| see all nursery offers | Internal | Passing Juice |
| see all bedding offers | Internal | Passing Juice |
| baby car seats (group 0+) | Internal | Passing Juice |
| combination car seats (group 0+-1) | Internal | Passing Juice |
| forward facing car seats (group 1) | Internal | Passing Juice |
| specialist car seats | Internal | Passing Juice |
| highback boosters with harness (group 1-2-3) | Internal | Passing Juice |
| highback boosters without harness (group 2-3) | Internal | Passing Juice |
| booster seats (group 3) | Internal | Passing Juice |
| special needs car seats | Internal | Passing Juice |
| isofix bases | Internal | Passing Juice |
| car seat bases | Internal | Passing Juice |
| car seat accessories | Internal | Passing Juice |
| baby carriers | Internal | Passing Juice |
| from birth - 13kg (29lbs) | Internal | Passing Juice |
| from birth - 18kg (40lbs) | Internal | Passing Juice |
| 9kg (20lbs) - 18kg (40lbs) | Internal | Passing Juice |
| 9kg (20lbs) - 36kg (79lbs) | Internal | Passing Juice |
| 15kg (33lbs) - 36kg (79lbs) | Internal | Passing Juice |
| Britax | Internal | Passing Juice |
| Graco | Internal | Passing Juice |
| Maxi Cosi | Internal | Passing Juice |
| Mothercare | Internal | Passing Juice |
| Recaro | Internal | Passing Juice |
| Silver Cross | Internal | Passing Juice |
| car seats | Internal | Passing Juice |
| baby carriers | Internal | Passing Juice |
| see all car seat offers | Internal | Passing Juice |
| baby | Internal | Passing Juice |
| premature | Internal | Passing Juice |
| newborn unisex | Internal | Passing Juice |
| newborn girls | Internal | Passing Juice |
| newborn boys | Internal | Passing Juice |
| girls | Internal | Passing Juice |
| baby girls | Internal | Passing Juice |
| young girls | Internal | Passing Juice |
| boys | Internal | Passing Juice |
| baby boys | Internal | Passing Juice |
| young boys | Internal | Passing Juice |
| nightwear & underwear | Internal | Passing Juice |
| unisex nightwear & underwear | Internal | Passing Juice |
| girls nightwear & underwear | Internal | Passing Juice |
| boys nightwear & underwear | Internal | Passing Juice |
| footwear & accessories | Internal | Passing Juice |
| baby booties | Internal | Passing Juice |
| baby shoes | Internal | Passing Juice |
| girls shoes | Internal | Passing Juice |
| boys shoes | Internal | Passing Juice |
| bags & umbrellas | Internal | Passing Juice |
| Baby K | Internal | Passing Juice |
| Dress up outfits | Internal | Passing Juice |
| Humphrey's Corner | Internal | Passing Juice |
| Isabella's Toybox | Internal | Passing Juice |
| Little Bird | Internal | Passing Juice |
| My First wardrobe | Internal | Passing Juice |
| Born to Care | Internal | Passing Juice |
| Essential Value | Internal | Passing Juice |
| Character Shop | Internal | Passing Juice |
| Holiday Shop | Internal | Passing Juice |
| Rain Shop | Internal | Passing Juice |
| Swim Shop | Internal | Passing Juice |
| Winter Shop | Internal | Passing Juice |
| buy one get one half price on selected kids sleepwear | Internal | Passing Juice |
| knitwear - 2 for £14 | Internal | Passing Juice |
| fleeces - 2 for £12 | Internal | Passing Juice |
| t-shirts - 2 for £7 | Internal | Passing Juice |
| clothing outlet | Internal | Passing Juice |
| see all clothing offers | Internal | Passing Juice |
| baths | Internal | Passing Juice |
| supports & mats | Internal | Passing Juice |
| bath caddies & boxes | Internal | Passing Juice |
| bath accessories | Internal | Passing Juice |
| towels & flannels | Internal | Passing Juice |
| bath sets | Internal | Passing Juice |
| disposable nappies | Internal | Passing Juice |
| reusable nappies | Internal | Passing Juice |
| baby wipes | Internal | Passing Juice |
| changemats | Internal | Passing Juice |
| nappy disposal | Internal | Passing Juice |
| swim nappies | Internal | Passing Juice |
| change bags | Internal | Passing Juice |
| cot top changers | Internal | Passing Juice |
| toilet training | Internal | Passing Juice |
| toiletries & accessories | Internal | Passing Juice |
| thermometers | Internal | Passing Juice |
| medicine | Internal | Passing Juice |
| humidifiers | Internal | Passing Juice |
| air purifiers | Internal | Passing Juice |
| accessories | Internal | Passing Juice |
| dental care | Internal | Passing Juice |
| sun safety | Internal | Passing Juice |
| Huggies | Internal | Passing Juice |
| Johnson's Baby | Internal | Passing Juice |
| Mothercare | Internal | Passing Juice |
| Pampers | Internal | Passing Juice |
| great savings on selected nappies & changing | Internal | Passing Juice |
| special offers | Internal | Passing Juice |
| see all bathing offers | Internal | Passing Juice |
| breastfeeding | Internal | Passing Juice |
| sterilising | Internal | Passing Juice |
| bottle feeding | Internal | Passing Juice |
| formula milk | Internal | Passing Juice |
| newborn bibs | Internal | Passing Juice |
| muslins | Internal | Passing Juice |
| soothers & teething | Internal | Passing Juice |
| rental breast pump | Internal | Passing Juice |
| highchairs | Internal | Passing Juice |
| weaning | Internal | Passing Juice |
| cups & beakers | Internal | Passing Juice |
| toddler feeding | Internal | Passing Juice |
| toddler bibs | Internal | Passing Juice |
| Philips Avent | Internal | Passing Juice |
| Chicco | Internal | Passing Juice |
| Innosense | Internal | Passing Juice |
| Mam | Internal | Passing Juice |
| Medela | Internal | Passing Juice |
| Stokke | Internal | Passing Juice |
| Tommee Tippee | Internal | Passing Juice |
| feeding essentials | Internal | Passing Juice |
| highchairs | Internal | Passing Juice |
| see all feeding offers | Internal | Passing Juice |
| baby monitors | Internal | Passing Juice |
| stair gates & safety gates | Internal | Passing Juice |
| playpens | Internal | Passing Juice |
| child safety essentials | Internal | Passing Juice |
| bed guards | Internal | Passing Juice |
| fire guards | Internal | Passing Juice |
| sun safety | Internal | Passing Juice |
| baby & family health | Internal | Passing Juice |
| humidifiers | Internal | Passing Juice |
| Angelcare | Internal | Passing Juice |
| BabyDan | Internal | Passing Juice |
| BT | Internal | Passing Juice |
| Lindam | Internal | Passing Juice |
| Mothercare | Internal | Passing Juice |
| Motorola | Internal | Passing Juice |
| Tomy | Internal | Passing Juice |
| see all safety offers | Internal | Passing Juice |
| cot mobiles | Internal | Passing Juice |
| baby playmats & gyms | Internal | Passing Juice |
| baby swings & bouncers | Internal | Passing Juice |
| baby rattles & teethers | Internal | Passing Juice |
| baby imaginative play | Internal | Passing Juice |
| soft toys & dolls | Internal | Passing Juice |
| light, sound & music toys | Internal | Passing Juice |
| baby walkers & pull along toys | Internal | Passing Juice |
| shape sorter & stacking toys | Internal | Passing Juice |
| wooden toys & puzzles | Internal | Passing Juice |
| active toys | Internal | Passing Juice |
| baby ride on toys & trikes | Internal | Passing Juice |
| bath time toys | Internal | Passing Juice |
| pushchair & travel toys | Internal | Passing Juice |
| batteries | Internal | Passing Juice |
| dolls & dolls' houses | Internal | Passing Juice |
| dressing up & role play | Internal | Passing Juice |
| action figures & playsets | Internal | Passing Juice |
| cars, trains & construction | Internal | Passing Juice |
| bikes & outdoor toys | Internal | Passing Juice |
| learning & books | Internal | Passing Juice |
| music, puzzles & games | Internal | Passing Juice |
| art & creativity | Internal | Passing Juice |
| Early Learning Centre | Internal | Passing Juice |
| LeapFrog | Internal | Passing Juice |
| Mothercare | Internal | Passing Juice |
| VTech | Internal | Passing Juice |
| personalised gifts | Internal | Passing Juice |
| new baby & baby shower gifts | Internal | Passing Juice |
| christening & naming day gifts | Internal | Passing Juice |
| keepsakes | Internal | Passing Juice |
| relations | Internal | Passing Juice |
| books, albums & frames | Internal | Passing Juice |
| teddy bears & soft toys | Internal | Passing Juice |
| gift cards & e vouchers | Internal | Passing Juice |
| gift experiences | Internal | Passing Juice |
| cards & gift wrap | Internal | Passing Juice |
| royal baby gifts | Internal | Passing Juice |
| 2 for £10 Toys | Internal | Passing Juice |
| 2 for £15 Toys | Internal | Passing Juice |
| special offers | Internal | Passing Juice |
| see all toys offers | Internal | Passing Juice |
| home & travel outlet | Internal | Passing Juice |
| toys outlet | Internal | Passing Juice |
| search now | Internal | Passing Juice |
| learn more | Internal | Passing Juice |
| baby show | Internal | Passing Juice |
| learn more | Internal | Passing Juice |
| learn more | Internal | Passing Juice |
| learn more | Internal | Passing Juice |
| Prams and Pushchairs | Internal | Passing Juice |
| Maternity Clothes | Internal | Passing Juice |
| Baby Clothes | Internal | Passing Juice |
| parenting | Internal | Passing Juice |
| pregnancy advice | Internal | Passing Juice |
| nursery | Internal | Passing Juice |
| car seats | Internal | Passing Juice |
| Delivery information | Internal | Passing Juice |
| Returns & exchanges | Internal | Passing Juice |
| Terms & conditions | Internal | Passing Juice |
| Sitemap | Internal | Passing Juice |
| Parenting advice | Internal | Passing Juice |
| Buying guides | Internal | Passing Juice |
| Babyplan | Internal | Passing Juice |
| Corporate information | External | Passing Juice |
| Our awards | Internal | Passing Juice |
| Jobs | External | Passing Juice |
| Privacy & cookie policy | Internal | Passing Juice |
| Mothercare Group Foundation | External | Passing Juice |
| Request a catalogue | Internal | Passing Juice |
| See our e-catalogues | Internal | Passing Juice |
| See our e-catalogue | External | Passing Juice |
| Early Learning Centre | External | Passing Juice |
| Gurgle | External | Passing Juice |
| Mothercare Baby & Me Club™ | External | Passing Juice |
| Mothercare Photo | External | Passing Juice |
SEO Keywords
Keywords Cloud
toys all car advice baby shop mothercare maternity offers see
Keywords Consistency
| Keyword | Content | Title | Keywords | Description | Headings |
|---|---|---|---|---|---|
| baby | 35 |  |
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| maternity | 19 | |
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| mothercare | 18 | |
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| toys | 17 | |
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| offers | 14 | |
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Usability
Url
Domain : mothercare.com
Length : 14
Favicon
Great, your website has a favicon.
Printability
We could not find a Print-Friendly CSS.
Language
You have not specified the language. Use this free meta tags generator to declare the intended language of your website.
Dublin Core
This page does not take advantage of Dublin Core.
Document
Doctype
XHTML 1.0 Strict
Encoding
Perfect. Your declared charset is UTF-8.
W3C Validity
Errors : 113
Warnings : 49
Email Privacy
Great no email address has been found in plain text!
Deprecated HTML
Great! We haven't found deprecated HTML tags in your HTML.
Speed Tips
|
Excellent, your website doesn't use nested tables. |
|
Too bad, your website is using inline styles. |
|
Too bad, your website has too many CSS files (more than 4). |
|
Too bad, your website has too many JS files (more than 6). |
|
Too bad, your website does not take advantage of gzip. |
Mobile
Mobile Optimization
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Apple Icon |
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Meta Viewport Tag |
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Flash content |
Optimization
XML Sitemap
Missing
Your website does not have an XML sitemap - this can be problematic.
A sitemap lists URLs that are available for crawling and can include additional information like your site's latest updates, frequency of changes and importance of the URLs. This allows search engines to crawl the site more intelligently.
Robots.txt
Missing
Your website doesn't have a robots.txt file - this can be problematic.
A robots.txt file allows you to restrict the access of search engine robots that crawl the web and it can prevent these robots from accessing specific directories and pages. It also specifies where the XML sitemap file is located.
Analytics
Missing
We didn't detect an analytics tool installed on this website.
Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.
PageSpeed Insights
Device
Categories
Website Review
Website Review is a free SEO tool which provides you content analysis of the website.