Website review appature.com
Generated on November 04 2013 02:57 AM
Old data? UPDATE !
The score is 62/100
SEO Content
Title
Appature Nexus for Healthcare Marketing | Appature Inc.
Length : 55
Perfect, your title contains between 10 and 70 characters.
Description
Appature Nexus is a cloud-based relationship marketing management tool that's surprisingly simple to use and is designed specifically for the healthcare and pharma industry.
Length : 173
Ideally, your meta description should contain between 70 and 160 characters (spaces included). Use this free tool to calculate text length.
Keywords
healthcare marketing, relationship marketing, marketing management, healthcare relationship marketing
Good, your page contains meta keywords.
Og Meta Properties
This page does not take advantage of Og Properties. This tags allows social crawler's better structurize your page. Use this free og properties generator to create them.
Headings
| H1 | H2 | H3 | H4 | H5 | H6 |
| 2 | 3 | 3 | 4 | 0 | 0 |
- [H1] Welcome to a relationship marketing platform that lifts you higher
- [H1] Home
- [H2] All your data in one place
- [H2] Multi-Channel Campaigns
- [H2] Measures your success
- [H3] What It Does
- [H3] Introducing Journeys
- [H3] What's New
- [H4] Appature Nexus combines the functionality of an integrated marketing database, campaign management, and analytics into a single SaaS platform. We enable marketers with the data, tools, and insights needed for successful insight-driven marketing.
- [H4] Journeys enables you to design flexible, triggered campaigns capable of reacting to changes and interactions with customers based on business logic. Journeys, a new visual campaign creation capability, is integrated into Appature Nexus Touch.
- [H4] Appature is now part of IMS Health! IMS Health has acquired Appature to further expand its commercial services capabilities for life sciences and healthcare organizations. Read more...
- [H4] Download our new whitepaper that provides tools to help your team thrive in the new era of data-driven marketing. Download…
Images
We found 4 images on this web page.
3 alt attributes are empty or missing. Add alternative text so that search engines can better understand the content of your images.
Text/HTML Ratio
Ratio : 21%
Good, this page's ratio of text to HTML code is higher than 15, but lower than 25 percent.
Flash
Perfect, no Flash content has been detected on this page.
Iframe
Great, there are no Iframes detected on this page.
SEO Links
URL Rewrite
Good. Your links looks friendly!
Underscores in the URLs
We have detected underscores in your URLs. You should rather use hyphens to optimize your SEO.
In-page links
We found a total of 16 links including 1 link(s) to files
| Anchor | Type | Juice |
|---|---|---|
| Product | Internal | Passing Juice |
| About Us | Internal | Passing Juice |
| Working Here | Internal | Passing Juice |
| Partners | Internal | Passing Juice |
| Resources | Internal | Passing Juice |
| Log In | External | Passing Juice |
| Talk to Us | Internal | Passing Juice |
| View Demo | Internal | Passing Juice |
| View Fact Sheet... | Internal | Passing Juice |
| Video Demo… | Internal | Passing Juice |
| Read more... | Internal | Passing Juice |
| Download… | Internal | Passing Juice |
| More news... | Internal | Passing Juice |
| Privacy Policy | Internal | Passing Juice |
| Terms of Use | Internal | Passing Juice |
| Blog | Internal | Passing Juice |
SEO Keywords
Keywords Cloud
campaigns enable more appature ims nexus new marketing. tools marketing
Keywords Consistency
| Keyword | Content | Title | Keywords | Description | Headings |
|---|---|---|---|---|---|
| appature | 6 |  |
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| marketing | 5 | |
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| new | 3 | |
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| nexus | 3 | |
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| ims | 2 | |
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Usability
Url
Domain : appature.com
Length : 12
Favicon
Great, your website has a favicon.
Printability
We could not find a Print-Friendly CSS.
Language
Good. Your declared language is en.
Dublin Core
This page does not take advantage of Dublin Core.
Document
Doctype
XHTML 1.0 Strict
Encoding
Perfect. Your declared charset is UTF-8.
W3C Validity
Errors : 6
Warnings : 0
Email Privacy
Great no email address has been found in plain text!
Deprecated HTML
Great! We haven't found deprecated HTML tags in your HTML.
Speed Tips
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Excellent, your website doesn't use nested tables. |
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Too bad, your website is using inline styles. |
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Great, your website has few CSS files. |
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Perfect, your website has few JavaScript files. |
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Too bad, your website does not take advantage of gzip. |
Mobile
Mobile Optimization
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Apple Icon |
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Meta Viewport Tag |
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Flash content |
Optimization
XML Sitemap
Missing
Your website does not have an XML sitemap - this can be problematic.
A sitemap lists URLs that are available for crawling and can include additional information like your site's latest updates, frequency of changes and importance of the URLs. This allows search engines to crawl the site more intelligently.
Robots.txt
Missing
Your website doesn't have a robots.txt file - this can be problematic.
A robots.txt file allows you to restrict the access of search engine robots that crawl the web and it can prevent these robots from accessing specific directories and pages. It also specifies where the XML sitemap file is located.
Analytics
Missing
We didn't detect an analytics tool installed on this website.
Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.
PageSpeed Insights
Device
Categories
Website Review
Website Review is a free SEO tool which provides you content analysis of the website.